How to Create New Product Sell Sheets and Videos: Best Practices for Maximum Impact

In today’s competitive market, promoting a new product effectively is crucial for success. Two powerful tools in your marketing arsenal are product sell sheets and videos. These materials can make a significant impact when introducing your product to potential buyers, investors, or partners. In this guide, we'll explore the best practices for developing sell sheets and videos that will help your product stand out.

Why Sell Sheets and Videos Are Essential for New Product Promotion

Sell sheets and videos serve as concise, impactful presentations of your product. A well-designed sell sheet provides a snapshot of your product's features, benefits, and specifications, while a video can bring your product to life, showcasing its functionality and appeal. Together, they create a compelling narrative that can drive interest and lead to sales or interest from companies for licensing.

Sell sheets are particularly useful in situations where you need to convey information quickly, such as at trade shows, meetings, or in email communications. They can also be easily shared or printed, making them a versatile tool. Videos, on the other hand, offer a dynamic way to engage your audience, allowing them to see your product in action and understand its value proposition more clearly. If a picture is worth a thousand words, a video is worth 10,000 words! When used together, they are a powerful combination. 

Step-by-Step Guide to Creating an Effective Product Sell Sheet

Creating a sell sheet that effectively communicates your product's value requires careful planning and attention to detail. Here’s how to get started:

1. Identify Your Target Audience: Before you begin designing your sell sheet, determine who your audience is. Are you targeting retail buyers, distributors, or end consumers? Understanding your audience will help you tailor your messaging and design to their specific needs.
2. Focus on the Key Benefits: Highlight the most important benefits of your product. What problem does it solve? How does it stand out from the competition? These key points should be prominently featured on your sell sheet.
3. Keep It Simple and Visual: A sell sheet should be visually appealing and easy to read. Use high-quality images, clear headlines, and bullet points to break up text. Avoid clutter and ensure that the design is clean and professional. Use colors and fonts that reflect the product category. 
4. Include Essential Information: Make sure to include all necessary details, such as product specifications, pricing, availability, and contact information. Consider adding a video button that links to a video or your website for more information.
5. Call to Action: Clearly state what you want the reader to do next. Whether it’s placing an order, contacting you for more information, or scheduling a demo, a strong call to action will guide your audience toward the next step.

Best Practices for Crafting Compelling Product Videos

A well-crafted product video can capture attention and convey your message more effectively than text alone. Here are some best practices to ensure your product video makes a lasting impression:

1. Start with a storyboard and Script: Plan your video by writing out a storyboard of what you will show, then a script that outlines the key points you want to cover. This will help you stay focused and ensure that you convey all the necessary information.
2. Show, Don’t Tell: Use visuals to demonstrate your product in action. Highlight its features and benefits through real-life scenarios or use cases. This helps viewers understand how the product can improve their lives or solve a problem.
3. Keep It Short and Engaging: Attention spans are short, so aim for a video length of 1 minute or less if possible. Make sure the content is engaging from the start, with a clear message and a strong opening that captures interest. Problem, then solution is generally a great theme. 
4. Use Professional Quality: Invest in good lighting, clear audio, and high-resolution video. Poor quality can detract from the professionalism of your product and reduce viewer engagement. Having said that, new iphones or Androids make amazing videos. Be sure to hold your camera in “landscape” not “portrait” mode for your video, as most people watching it will be on a computer. 
5. End with a Call to Action: Just like your sell sheet, your video should end with a clear call to action. Direct viewers to your website, encourage them to contact you, or invite them to set up a call to discuss in more detail. 

Integrating Sell Sheets and Videos for a Cohesive Marketing Strategy

For maximum impact, your sell sheets and videos should complement each other as part of a cohesive marketing strategy. Use the same branding elements, color schemes, and messaging across both mediums to create a unified presentation. You can include QR codes or links on your sell sheets that direct readers to your product video, ensuring that they get the full experience. A video button with a link to a Youtube video (unlisted is best) is a great option that makes it easy for the viewer. 

Additionally, leverage digital platforms to distribute your materials. Phone calls, email, Linkedin, social media posts, and your website are all effective channels for sharing your sell sheets and videos with a broader audience.

Developing effective sell sheets and videos is essential for promoting your new product. By following these best practices, you can create marketing materials that not only capture attention but also clearly communicate the value of your product. When done right, these tools can play a pivotal role in turning initial interest into licensing deals, and prospects into customers, helping your product succeed in the market!